Small business owners have lately understood the importance of online exposure. But all of them are not sure about how to put their best foot forward so that they can impress their customers online. There is a whole new group of customers out there and if you can strike the right chord among them then you will soon gain new customers.
So when you have already decided to go online then you must be aware of the Search Engine Optimization else you will lose out on competition. First and foremost thing is not to get scared of the big names that already exist in the market. They have their own customer base and if you do things right then you will be able to have your own customer base. In order to achieve this either you need support from SEO services or social media marketing services.
Here are 5 simple, but important SEO tips for Beginners
Content is and always will be the most important factor in online business. If you were a customer then would you like to visit a site which has irrelevant topics and is not related to the business it is performing? If the answer is NO then make sure that you provide customers with rich content that are relevant to your business and product.
If your content is good and provides an insight to your business, then you will surely get more viewers and there are chances that they will turn into your loyal customers one day. Therefore, it is very important that you concentrate on your content more than anything else.
Google may bring in changes in the algorithms every now and then or enter some new metrics but keywords are not obsolete yet. Google has stringent rules regarding the keywords now so when you are using the keywords you have to be extra careful.
If they find out that keywords are put into a sentence just for the sake of it then you will be highly penalized and might face some serious issues too. If you are not sure how to get these things sorted out correctly then you can hire SEO experts who will readily help you.
This is one part where you will have to take the help of an expert if you are not technically sound. You have designed your web in the best possible manner, have invested time to create great contents and have taken into consideration the right keywords but everything will go in vain if no one is able to find you online.
There is something called the spider which lands up on your page if the code is not correct or if you have any problem with the navigation. So sort this out with the help of technical experts and make your page visible to others too.
Links can help you gain good ranking in the search result but make sure that you do not take the help of any malpractices. Good quality link is more important than the quantity of link. You might have multiple bad links and the other site night have only few quality links then it will surely score over you. Therefore, concentrate on having quality links for your site.
Make it catchy
Add lots of relevant images and write a catchy title for your content. It is always said that images attract more eyes than the content because we mostly like to view things rather than read it. So the title is important for the content if the title catches the attention of the viewer then they are surely to read on.