The way businesses interact and connect with customers has changed. In the past, it was true to say, that customers had very little interaction with the companies that they choose to buy from. In fact, the only time there would be an interaction was during a sale or a complaint. But that’s all changed. Customers expect to receive updates from the businesses they use on a regular basis. The evidence of this is present in almost every industry. If there’s a problem with banking service, customers expect the company to tell them why. If there’s a new movie coming out, a viral marketing campaign before the day of release is demanded. When a new marketing event is announced for a product of a popular company it goes viral. The list goes on. Without this kind of interaction, your business is going to struggle to keep their interest.
It’s social media that provides the key here. There are a few different ways businesses can use social media to their advantage.
Specialized Promotion
If you have a social media account for your business, you can create a campaign for your company. An example of this could be the “Be More Dog” campaign used by 02 on Twitter. This was a fun strategy to get people interested in their network. Throughout the promotion, they used networks like Twitter to their advantage. Social media marketing has a number of methods they benefited from. They utilized hashtags, shared links and produced content that went viral. This is perhaps the biggest benefit of social networks. The vast array of tools at your fingertips.
Content marketing is incredibly powerful online. If you produce content that is shared, you will see the ranking of your site steadily climb. Forget about adding keywords to your business site or even bothering with backlinks. The strongest form of marketing is still content. As they do say, content is king. But content will only work if you know how to get it shared and social promotion is a big part of this.
Customer Services
Customers hate slow responses in customer service sections of a business. If you have a customer service section in your company, you better make sure they’re responding fast. Otherwise, your business is going to get a lot of negative reviews online. Negative reviews could kill your company faster than an inferior product or even a price war. A fast way to deliver customer service is through social networks. You can respond to messages instantly, even outsourcing this issue. You’ll be able to guarantee your customers always receive a speedy response to inquiries.
Engaging The Audience
Lastly, online media can help you engage with an international audience and reach higher levels of demand. You might be thinking about expanding your business or offering new services. You need make sure you’re active socially. Do everything you can to build excitement and hype for your business before an announcement is even made. On social media you’ll be able to do this easily and the best part? Customers won’t even realize they are being marketed to.
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