Does your organization struggle to find success with its website? This is a common issue for businesses and other types of organisations, especially in a time when people’s expectations are so high, and they will make such a quick decision about a company when visiting their website. So, what can you do to make sure that you are able to achieve your mission with your website? Whether you are looking to sell products, collect donations, sell tickets, or anything else, you can take a few steps that should help improve the performance of your website and business.
Make An Immediate Impact
The 3 Second Rule states that you need to make an impression on visitors to your website in the first 3 seconds to encourage them to stay. This is no time at all, which is why it is so important to find ways to make an immediate impact and appeal to your target market. Fortunately, there are a few effectives ways that you can do this:
- Striking visual imagery
- A unique layout
- A call to action
- Bold use of language
Add A Chatbot
These days, website users will not wait around for a few hours for a response to their message, but they may also be reluctant to pick up the phone. Fortunately, there is a good solution in the form of a chatbot that allows you to provide instant and 24/7 customer service. A chatbot will be able to handle most basic queries, which should increase conversions while also freeing up time and energy for staff to focus on the more complex questions.
Use The Latest Web Design Trends
If your organization is to find success online, you need to keep pace with the latest web design trends. Failure to keep up with web design trends will make your website look neglected and dated, which can make it hard to convert visitors into customers. You do not need to change your website every month, but it is good to keep up with the latest trends and make the odd change throughout the year.
Often, people will give up on a website when the payment process is overly complex or poorly designed. This is why you should simplify with a tool like Omella for online payments, which will make it quick and easy to collect payments and improve the online experience for your customers. This also makes collection easier for you as an organization, which gives you the time to focus on other important areas.
Optimize For Mobile
It is important in 2022 that your website is optimized for mobile as more and more people are using smartphones and other devices to complete purchases online. A website that has not been optimized will be difficult to use on a smartphone, which could cause you to lose out on the competition.
These are all effective ways to improve your website that should help you achieve higher success levels online.