It shouldn’t be difficult to set up a new online business this year. All the building blocks for a solid foundation are there. You can use social media to spread the word about your company. There are website builders that make the initial set up easy and shopping templates for e-commerce. There are quite literally hundreds of SEO companies online willing and able to get you to the top of the SERPs. Yet, it still seems like business owners are making silly mistakes in the initial start up stage. If you want your business to boom, you need to avoid these errors.
Misunderstanding SEO
The first mistake is one that could quickly cripple your business. It all comes down to what you know about. You might have heard that SEO is a simple matter of adding links and keywords to your business site. On the surface that might be true. But underneath that there are important concepts you need to understand. For instance, you should realise how to recognise a strong backlink and know how to add links organically. This might seem like common knowledge but many business owners don’t realise how easy it is to apply bad SEO methods to your site. These methods will cause you to receive a Google penalty and your search ranking will drop right off the map. Don’t make this mistake. Hire a professional, reputable team to build your SEO.
No Web Hsting
The importance of web hosting is subtle yet crucial. If you don’t web host your site, you’re putting a cap on it. There will be a limit on how much information you can add before it starts to slow or it stops functioning completely. Content marketers can tell you why this is an issue. The more content you can add to your site the higher your ranking will be. If you can’t add content you won’t be able to update your site and you’ll lose customer interest. It’s as simple as that.
Using Poor Content
While we’re on the subject of content, we’re keen to dispel the notion that adding junk to your site will do anything for your search ranking. You might see a slight jump at first. But after that, you’re going to be hit with a Google penalty for poor content. The increased traffic you received isn’t going to return once they know the poor quality of your site and it’s going to become a dead online space. To avoid this, simply make sure your content is of the highest quality, whether you’re using a marketer or writing it yourself.
Forgetting To Connect The Dots
Finally, another major mistake is forgetting to connect different aspects of your campaign. If you don’t do this, you won’t see an increase in traffic to your site. As an example, you might be announcing a new product or service on your Twitter feed. But, if you’re not posting links to your site most customers aren’t going to find it. The same is true for any other social network you might be using. You always need to link back to capture the target customer.