Ebuzznet

Web Design and Blogging

  • HOME
  • SEO
  • TECH
    • ANDROID
  • BLOGGING
    • DEALS
    • REVIEWS
    • MAKE MONEY
  • WEB DESIGN
    • WORDPRESS
    • THEME
  • SOCIAL
    • FACEBOOK
    • TWITTER
    • LINKEDIN
  • BUSINESS
  • CONTACT

Understanding Your Customer’s Tech Concerns

Home > Tech > Understanding Your Customer’s Tech Concerns

As much as people love technology, recent news headlines have often given cause for concern. When it comes to a business that interacts with its customers online, such as e-commerce stores and services, it helps to understand the fears faced by your customers.

If you do this, you can better understand them and, consequently, make efforts to reassure them. Not only will this improve the situation for your existing customers, being recognised for your online security may also help to draw in new business.

This is important given the wave of research in the last year that demonstrates strong growth in online sales. Around £11 billion was spent online in the UK during 2013, a growth of 16% from the year before.

Furthermore, this is expected to expand by 17% up to £106 billion this year, so there is a clear need to focus on online safety more.

tech concern

Demonstrating via certificates


One of the best ways to demonstrate your level of safety is to actively demonstrate the measures taken. The easiest way to do this is to go for the highest certificates. When it comes to the secure sockets layer, or SSL, certain certificates will change the address bar in web browsers to green as well as displaying a padlock symbol. This is instantly recognisable to customers and puts their mind at ease.

However, not all certificates will achieve this, as you often need one with extended validation or EV. Such SSL EV certificates are available from the best specialist companies, such as Verisign and its subsidiaries firms.

 Other secure methods


When it comes to e-commerce, there are a few other things you can do for added safety. Some of them are legal requirements if you want to take customer information online. If you want to take credit or debit card information online, for example, you need to obtain the Payment Card Industry Data Security Standard (PCI DSS).

Some of these work measures will work behind the scenes, but there are still other things customers look out for. When entering a secure page that is encrypted, the wisest customers know to look for an URL starting with https, rather than http. The extra s stands for secure and highlights some of the measures you’ve taken.

Similar to an SSL certificate, it puts customers at ease and encourages them to do business with you without fear of data theft.

Share
Twitter0
Facebook131
Google+0
LinkedIn0

Filed Under: Tech Tagged With: tech concerns

How to Update TomTom Map


Update TomTom Map for Free

The Gadgets Your Business Really Needs

How You Can Save Money When Developing Your Website

Is Quora Next Big Thing In Social Media Marketing?

Top 4 Reputation Management Strategies For Entrepreneurs

Improve The Airflow Around Your Company’s Office This Summer!

Business 101: Top Laptops to Help Professionals Get the Job Done

Enhance your Article with Pro Writing Aid Free WordPress Plugin – eBuzznet

How to Find Your True Business Voice

Unbounce Landing Page Builder vs GetResponse Landing Page Builder Review: Which to Choose?

4 New Marketing Technologies And Strategies For 2013

7 SEO Mistakes That Could Kill Your Site. Are You Making Them?

Improving Customer Experience: Simple Steps That Could Send Sales Soaring

Different Marketing Strategies Your Business Should Utilise

Lucky 6 game for Android Review

Basics that People Still Don’t Understand about SEO

Pursuing A MBA Program in A Top MBA College

Ultimate Guide for Facebook Cover Photo Creation

Social Media Boosts The Tourism Industry

5 Things You Must Do On Your Website Home Page

No Time for Blogging! Hire a Virtual Assistant

The Benefits Of Using Electronic Signatures In Small Business

How Content Marketing Can Help E-commerce Business?

The Importance Of Customer Trust In Business (And How To Achieve It)

Webydo – The Ultimate Destination for Professional Website Designers

Offline Marketing Is Dead? You’re DEAD Wrong!

Four Reasons Why Your Business Really Needs a Website

Take Control Of Your Day: 8 Habits of Highly Productive Business People

Samsung Galaxy S3 Mini Review and Specifications

How The Modern World Can Make Business Easier

Design tips for an ecommerce Website

Recipe Manager App for iOS Devices

Recipe Manager App for iOS Devices/

Ebuzznet, All Rights Reserved Web Design and Blogging | Free Blog Setup | Write for Ebuzznet | About Us | Contact Us | Privacy Policy | Disclaimer