Making use of favourable tools such as Quora can prove advantageous to undersized businesses. In fact, it is a fantastic platform that got created in recent times that can be used proficiently to fetch the attention of compatible people, investors, thought provoking leaders, etc. , who have an aspiration to become skilled at. It is a website founded in the year 2009 by the former employees of the admired social media tool Facebook wherein answers are being provided to the questions raised in the form of solutions. Being a free of charge tool, it proves helpful to professionals to explore more, as well as helps to have an open platform to have healthy communication to share latest news of the industry. Besides, various topics under the sun can be shared by way of social networking which helps to improve ones knowledge over a variety of topics.
What is Quora?
Quora is basically a website wherein questions are asked on various topics, to which appropriate answers are provided by experienced people from various fields. This website is taken care of by a community of users who edit it and organize its various parts in a better way. There is a provision for users to provide answers to other users and edit the questions as well. Besides, they can also suggest editing to the answers posted by other users on the website. Some of the major competitors of this tool are the popular sites of social book-marking such as ‘ChaCha’, and ‘Reddit’.
Many times, when an individual decides to launch a business, he / she is likely to encounter ‘n’ number of questions. For example, evaluation of finances or opening any new service. In such situation, assistance of Quora can prove useful to get suitable solutions as a platform is being made available to ask questions with respect to a particular topic. There, assistance of top notch and eminent people from the industry are available who provide suitable answers from their years of service in a particular industry or domain. Besides, casual people too who take genuine interest in whatever has been asked try to provide according elucidation as per their level of understanding and capability. All these things help people to improve efficiency of their services or products, whatever they are indulged in.
Actual Benefits of the Quora Tool for Small Businesses
1. In order to get useful elucidations to problems of diverse kind, it is important to build a proper network at the tool, so that professionals having in-depth knowledge can get connected. Many times, it happens that lucrative business opportunities become available, as information about them gets spread by way of word of mouth. Moreover, existing relations can be strengthened whenever interaction takes place by providing answers in the expert areas.
2. One of the best advantages of the Quora tool is that it helps to have easy to get prospects of market research. This way, building a good, large and proper marketing strategy becomes possible that helps businesses driven by clients in a better way.
3. In order to get best clarification, individuals engaged in doing small sized business are advised to search questions that are faced commonly as some great solutions can be traced easily, as proven methods becomes readily available.
4. Built in audience becomes available at the website to whom answers can be provided to the questions asked over there. There is a provision to provide back links of company’s blog which can be utilized fruitfully as a part of the content strategy to generate real good thought leadership. Besides, marketing messages as well as transmission of social media can be repurposed at the website. However, while doing so, people should take care not to appear as if they are selling something directly as that might lead to a negative image.
Apart from the above things, it would be really good if people engage in contributing something of value, instead of engaging only in selling a business.