In case you haven’t heard, Instagram is a popular social media platform. Owned by Facebook, it is a free and easy to use way of sharing photos and images with friends and followers. Instagram is a platform that is mostly used on mobile devices like smartphones and tablets. If you run a business, you will doubtless know how important it is to maintain an online presence. Not only does it help you stay on trend, but it encourages you to interact better with your customers. You might already have a Facebook and Twitter profile. But do you know the importance of Instagram for business?
At this point, you are most likely thinking “oh no, not another social media platform”! But, you need to be aware that Instagram is just as important as Facebook and Twitter. Here’s why:
It’s Used by a Younger Demographic
You might not realize this, but younger people are using Instagram more than they are Facebook and Twitter! That’s because it’s a service that appeals to younger generations. Sure, they might already have profiles on other social networking platforms.
But it’s Instagram that you’ll find all the “Generation Y” people using. Are your products and services marketed towards such an audience? If so, you will be foolish not to consider Instagram as part of your social media strategies.
For instance, on the http://issaasadinstagram.com/ website, you can see examples of how firms are using Instagram. Don’t worry; you don’t need to post up “funny” photos or pictures of people’s lunches, in case you were wondering!
It has lots of Active Users
In fact, Instagram has more than 300 million active users on its service if its official stats are anything to believe! Despite the fact that it’s owned by Facebook, 70% of Instagram’s users live outside of the United States.
As you can imagine, there is tremendous potential to market your brand to an international audience. Of course, if you want to stick with a domestic audience only, that’s OK too.
Plenty of ways to Market your Brand
You might be wondering how on Earth you would market your brand on a service that shares photos. The truth is; there are plenty of ways to do so! For instance, uploading product photos and linking back to the specific product page on your site is one way. Another is to share product photos and use hashtags to reach a particular demographic.You might also want to raise brand awareness more than anything else. Let’s say that a third-party site has user reviews on your products. You could link to their site from your product photos to show how useful your items are.It gives viewers the chances to learn more about the products behind the photos. Many of those folks will go on to buy them if they are products that interest them.
As you can see, Instagram plays an important part in social media marketing. So, when are you going to set up your Instagram profile?