If you run a small business, welcome! We’re here to help you navigate the busy and tricky world of digital marketing. We help entrepreneurs and startups build their online presence, and reach new customers. The best thing about digital marketing is that it provides an incredible return on investment.
We’ll run through the basics, and give you some direction on how to learn more. We truly believe that no business can survive in the modern world without a digital presence. So, without further ado, let’s introduce you to the core principles.
- Your website
The first thing on your priority list is a professional website. This is the first place that any customers or potential customers will look. They’ll use it to find out more information and buy your products. It might sound daunting, but it’s actually easier than you think to get set up. Head over to a website building platform like WordPress or Wix, and you can quickly get up and running. You can choose a unique design, and input your own content. Of course, you can also employ a professional web designer!
Once you’ve got your website up and running, it’s not always easy to get people to visit. That’s where content comes in. By writing blogs, creating videos, and publishing news, you can share it with your friends and customers. Content will help link people to your website, and introduce them to your company. Eventually, your content will be shared across the web, drawing new leads and customers right back to your site.
- Social media
It’s impossible to ignore the sheer power and reach of social media in the digital age. In fact, the average person spends more than two hours on social platforms every single day. That’s a phenomenal amount of time, and it’s up to you to make your own mark. The guys at Maverick Web Marketing tell us it’s the best way to connect and engage with your customers. Start with a simple Facebook business page, and then move on to Twitter, Instagram, and Pinterest. Share your best content, and start conversations with your customers.
So far, we’ve covered the simple basics. SEO is a little more advanced, but it’s important to understand. It’s all about getting your business website on the first page of Google results. You might not know this, but 70% of people never click further than the first page of Google. If you’re looking to get your website noticed, think about specific keywords that describe your business. Make sure they are placed carefully in your headers, and throughout your content. Next, look to secure links back to your website from others. Google sees this as a sign of authority, and will boost your ranking.
Last of all, you can leapfrog the entire process with advertising. Online ads (on Facebook and Google) help put your brand in front of thousands of relevant leads. It provides a fantastic return on investment, and they will eventually pay for themselves. Start by promoting your product or website on Facebook.
That’s all for today, folks! We hope you’ve got a grasp of the basics, now it’s time to put them into practice!