A domain name is essential to a good website, but picking the right name is not easy. In fact, it can be so difficult that lots of website owners go horribly wrong when it comes to the site’s address. For obvious reasons, you want to avoid these mistakes like the plague, but to do that you need to know what these mistakes are first. Below are a couple of the common domain name mistakes and how to make sure they don’t harm your site.
Sounding Like Another Domain Name
It is amazing how many sites settle for names that sound a lot like the names of competitors. Now, you might think that is good business, but usually, it is horrible for business because it confuses the issue. When you customer base comes to type in your domain name, they will redirect to another website, and they won’t bother with a second attempt. For the most part, you will lose a lot of traffic and revenue if you name too closely matches with another. Thankfully, it is easy to rectify with the help of LCN. With their search bar, you can find out whether you name unique or whether it clashes with another name.
Paying Too Much For A Name
Yes, the right domain name will work wonders for your site and your business, but that doesn’t mean you should pay over the odds. At the end of the day, domain names come cheap unless it is in high demand, so you shouldn’t be forking out hundreds of pounds for the perfect name. If the price seems too high, think twice before you make your final decision.
Being Too Obscure
Picking a name that is specific to your brand is brilliant because it is unique. However, it can also make your site very obscure if you don’t use the right web address. If you have an obscure name and .com or .net is not available, reconsider the name. Anything else will make the site too obscure and your customers will find it difficult to locate you on the web.
Using Odd Spellings
Straight away a couple of odd spellings will spring to mind, like Flickr. Flickr is a multi-billion dollar company that thrives, thanks in part, to the name as it epitomizes the business down to the ground. However, Flickr didn’t always have it easy because it didn’t own the domain name flicker.com. Thousands of people used to mistake the web addresses on a daily basis, and Flickr lost a lot of revenue as a result until it finally fixed the problem. The morale of the story is that you could be the victim of the same thing unless you own all the conventional spellings.
Picking A Name Out Of Frustration
With all the rules to consider, you will get frustrated. When you do, you are more likely to make a rash decision, one that you could regret for a very long time. Just because you can’t find the right name doesn’t mean you should settle for any name. Keep batting along and avoid the temptation to throw in the towel.