In today’s digital world a negative brand image of the company can prove to be disaster for the company or any business. Due to this reason, the online reputation management is gaining so much importance. To guard their online reputation companies are adopting different types of strategies that are proving to be quite efficient in managing their online reputation.
Here are some of the top and efficient online reputation management strategies:
1. Set up alerts
The first and the foremost step are to make your online reputation monitoring fully automated. In this case, the best advice is to set up few alerts such as Bing or Google alerts for your brand name and products that your company offers. With this option, you will be able to get instant alerts directly in your mailbox enabling you to keep a track of your company’s online portal. This strategy helps you to get immediate results for your efforts and the results are quite impressive.
Apart from setting alerts, there are many online monitoring tools that are available and are also very effective in online reputation management.
2. Make use of free tools
- WhosTalkin
The best thing about these tools is that most of them are available free of cost over the internet. A few of them, which are quite popular, are WhosTalkin. With the help of this tool, you can thoroughly evaluate online and social media mentions and even images and videos, which are linked with your company’s, brand and related keywords.
As soon as somebody says or writes anything about your brand, this amazing software immediately pops up the result on your computer screen that you can analyze yourself or handover the result to some other professional who is responsible for your company’s online reputation management
- Social Mention
There is one more online monitoring tool that needs to be mentioned and that is called as Social Mention which is quite useful and helpful in monitoring whatever is being said about your company and brand over various social networks. As there are many social networking websites that are in use these days and people can be seen saying so many things about various brands and companies on these social networking websites.
- Technorati
The third one is called as Technorati and helps you to track various blogs that mentions keyword related to your company or brand. You can seek detailed blog details and see what is exactly written in that blog related to your company or brand.
3. Understand the magic of forum
Give your customers a chance to vent out their anger or problem by introducing a forum of feedback forum over your website, as customer will feel easy to say or give instant feedback about your brands or company’s products. Do not discourage positive reviews and give a chance to customers to share their views and also be proactive in asking customer’s about your company and its overall performance related to brand image and different products.
4. Be Responsive
Always reply to negative reviews as soon as possible because these negative reviews are the main source of making your online reputation management negative. Try to pacify such customers by offering them a instant solution to their problem or by offering some kind of freebie as a complementary.
With the implementation of such important steps, one can definitely take care of his company’s online reputation management. Moreover, few more things can be done such as you can join any of the social networks and search for your brand related reviews and posts or you can buy a domain name from the hosting sites as it not costly and very easy to manage.
Sonika has been working as an assistant online marker with a marketing company. She has undertaken various projects about online reputation management services to help webmasters. Please visit http://www.rbsreputationmanagement.com for more details about her online marketing project.
