Ebuzznet

Web Design and Blogging

  • HOME
  • SEO
  • TECH
    • ANDROID
  • BLOGGING
    • DEALS
    • REVIEWS
    • MAKE MONEY
  • WEB DESIGN
    • WORDPRESS
    • THEME
  • SOCIAL
    • FACEBOOK
    • TWITTER
    • LINKEDIN
  • BUSINESS
  • CONTACT

5 Reasons You’re Not Doing Keyword Research Right (And How To Fix It)

Home > SEO > 5 Reasons You’re Not Doing Keyword Research Right (And How To Fix It)

Keyword research is a pretty important part of your online marketing strategy. It used to be the be all and end all, with people keyword stuffing their pages full of invisible keywords to try to trick the search engines. Tactics like this no longer work, and the way you decide on your keywords has even changed over the past few years. Here are 5 reasons you’re not doing keyword research right, and how you can fix it:

You Haven’t Created A Seed List


A seed list is a list that you start with to help you get a rough idea of the different keywords you need. You want to try to be as vigilant as possible when thinking of all the terms you need. What problems does your product solve? What does it do? Write out different categories too, like the keywords you’ll use for your brand searches and product searches. If you haven’t created one of these, then it’s likely you could be missing some effective keywords.

You Haven’t Researched Your Audience


Knowing exactly who your audience are and how they search is important. How old are your audience? Where can you find them? What terms do they tend to use? Research them, reading the comments they leave on things, and anything else you can think of so you know what sort of thing you need to be doing.

5 Reasons You're Not Doing Keyword Research Right author

You Don’t Think Outside Of The Box


Thinking outside of the box when it comes to keyword research is very important. How are different demographics searching for the things you offer? What about on desktop, mobile, and voice search? Make sure you exhaust all of your options so you can do the best job of keyword research to your abilities. Only then can you be confident you’ve done a good job!

You’re Not Using The Right Tools


You don’t do effective keyword research without the right tools. There are a number of popular tools that people in the SEO industry like to use to help them. These include:

  • Spyfu – great for researching your competitors and their strategies. You need to know what your competitors are doing to be successful!
  • Google keyword research tool – get local data to help with targeting and marketing, as well as target people in the potential buying phase.
  • Authority labs – provide competitor analysis for people you want to watch.

There are a number of other tools you can use too, but it all depends on what works for you!

You Don’t Have A Research Spreadsheet


Creating a spreadsheet dedicated to your keyword research can help you to see things more clearly. You can lay it out in a way you understand, enabling you to make good decisions when it comes to your SEO strategy. It shouldn’t take you too long to make one or keep it up.

Can you use any of these pointers to make your keyword research even more effective? Or have you got it all covered? Leave any of your own thoughts and tips in the comments. See you soon!

Share
Twitter0
Facebook4
Google+1
LinkedIn0

Filed Under: SEO Tagged With: Keyword

About the Author

Tech and Small Business Blogger

How to Update TomTom Map


Update TomTom Map for Free

6 Internet Marketing Steps Every Business Should Follow

Oops! Startup Founders Share The Biggest Mistakes They Ever Made

Is Your Website Toxic?

E-Commerce Challenges And Solutions

Google SEO Basics

2012 The Year Of The Penguin & Panda

10 Great Ways to Raise your Instagram Game in 2017

Finding The Best Employee for Your Business

The Psychology Behind Web Design

6 Managed Hosting Costs To Keep In Mind

Basics that People Still Don’t Understand about SEO

Experience at UniverCell

Is Your Business Thriving Yet? How To Easily Promote It!

WaterProof Android SmartPhones for 2013

Adobe Document Cloud and Acrobat DC – Review

iSkysoft PDF Editor For Mac – The Best Editor You Can Have

Video Marketing: Create A YouTube Brand Channel

5 Wonderful Ways to Treat Yourself

Why You Need To Get Rid Of Your AdSense Now

Features and Specifications of Micromax Canvas 5 Special Edition

How Social Login Can help your News Website

Bored With Blogging? Tips for Getting Past Boredom with Your Topic

Housing.com App Amongst Top Most Home Rental Apps

A Minimalist’s Guide to Setting up Your Online Jewellery Store

The Ultimate Cheatsheet for Building Your First App

Cash Flow When The Banks Say No

Finding A New Career

Is Guest Blogging The New Paid Link?

Marketing Tips For Niche Businesses

Why You Should Order A New Time Clock Ribbon

Recipe Manager App for iOS Devices

Recipe Manager App for iOS Devices/

Ebuzznet, All Rights Reserved Web Design and Blogging | Free Blog Setup | Write for Ebuzznet | About Us | Contact Us | Privacy Policy | Disclaimer