Most big blogs and websites out there have Twitter account in which they update their content regularly. Twitter has been around for several years now. Most people already have Twitter account and good number of followers. Is there still a chance for you to grow Twitter audience from scratch? If you have a new online business to promote, Twitter is the best way to spread the word about it. But, building Twitter followers from scratch is a bit difficult because people already have their own Twitter preferences. They are no longer following people blindly.
How can you attract more audience on Twitter? The answer is through strategic approach. Here are some tips to start Twitter marketing campaign from scratch:
1. Have A Plan In Mind
You can do your marketing campaign on Twitter successfully if you follow three basic steps: follow people, interact, and filter. When you have no followers on Twitter, you will start by following people in order to build your followers. Then, you’ll continue by interacting with the people you follow. Finally, you’ll keep those who follow you back and have good interaction with you. This should be your plan. Follow these three basic steps and you’ll succeed in your Twitter marketing campaign.
Read: 4 Awesome Strategies For Twitter
Read: The Top 3 Trends In Twitter Marketing For 2013
2. Have A Convincing Profile
The people that you follow will take a look at your profile and decide whether they will follow you back or not. That’s why it is important for you to have a convincing profile for your Twitter account.
This is to convince people that you’re valuable to follow. What should you include in your profile? First of all, you have to put a very nice professional image in your profile. Then, put your expertise in your profile. In your bio box, include your website URL as well as a simple question that will stir people’s curiosity. Finally, tell people to follow you if they want to get the latest tips related to your expertise.
Read: 5 Things Your Business Is Doing Wrong On Twitter
3. Follow People First
When you create a Twitter account for the first time, you’ll get no followers. Instead, Twitter will suggest you to start following people. In this case, you should follow Twitter’s suggestion. Please note that many people are taking the wrong step even in the beginning of their campaign. They use software or service that is designed to attract lots of followers to their Twitter account. This method can help you to attract lots of followers, but those followers are useless. They are not real people who are interested in your tweets. So, avoid using unnatural means to attract followers. You just need to take a look at people in your niche that gives real and valuable tweets to their followers. Follow those people. This is the first step.
4. Start Interacting With People You Follow
Some of the people that you follow will follow you back after seeing your profile. That’s why you need to polish your profile in order to invite people to follow you. Once you follow some good people on Twitter, you should begin to interact with those people. Mention them often. In this way, they will reply to your mention and begin interacting with you. When their followers see this interaction, people will be curious about you and start following you. This is the best way to attract quality followers into your Twitter account.
5. Quality Followers Are Better
Always remember that quality is better than quantity. You don’t need tens of thousands of followers in your Twitter account if they can’t bring any profit to your online business. Hundreds of followers are better than thousands of followers if they can give real profit to your business. Keep updating your Twitter account with valuable tips and information. Keep interacting with your followers. In this way, more and more people will be interested in you and follow you.
Those are some tips you can follow to start Twitter marketing campaign from scratch. No matter what you need to promote, you can use Twitter to promote it successfully, even from scratch.
About the Author
Janet is an technology, media and entertainment writer who has written for many famous and popular names like Eric Schiffer. Her writing has been featured in many entertainment websites.