Fishermen sail out and look for spots where large schools of fish are gathered before throwing out the net. Although several fish escape the net, a good number is captured resulting in a successful fishing trip. So also in business, you need to find where the largest group of your target market is located before throwing out your marketing net. This way, even though some of your targets move away untouched, you will find several leads that successfully result in Return On Investment (ROI).
Read: Fundamentals of Social Media Marketing
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The thing about online businesses is that you need your website to be visible enough to attract a constant flow of visitors to your website. These visitors might just turn into your potential customers. In a bid to bring, visitors to your website, remember the fishermen, their net and the successful fishing trip. Consider social Media sites like Facebook, Twitter, LinkedIn, Pinterest, etc. are equivalent to the large oceans that are host to millions of potential customers for various markets.
So for businesses in general and more specifically online business websites, social media sites are like gold mines. Mind you, that is not saying that getting the gold is easy work. Here are some tips to improving the visibility of your online business using social media.
Feedback
Encourage your clients to leave feedback on the various social media profiles of your company. Respond regularly to the feedback provided. Negative reviews require prompt responses to save the reputation of your online business. Feedback and response eventually form a bridge of communication between you and your clients. It portrays that not only are you confident about your business but also you care about those with whom you do business. The more communicative your business the more customers are attracted to your business.
Video
Posting videos about your business will boost your site traffic to amazing levels. People love to watch videos that are innovative, creative and impressive. Therefore, it is important to create an informative and yet entertaining video. It is equally important to invest in good professional videos that place your website in the lime light. Upload such videos on either clipbuck or YouTube and let the shares do the rest.
Picture
Just like videos, pictures too are important. Search engines like Google track images. Tagging keywords in your images can even increase the SEO ranking of your website. Upload your images on Flickr, Photo bucket etc. and link them back to your website to increase traffic.
News and Bullet-ins
Social Media Sites like MySpace, Facebook etc. have incorporated features like news and bullet-ins. Make efficient use of such features to keep your clients up to date of the latest happenings, new launches, and success stories of your business. Make sure the posts drive readers to your website.
Blogs
Blogs are by far one of the best tools of online promotion through social media shares. Ask a modern home-maker where she finds her recipe to conjure up amazing food. And, she will introduce you to the world of blogs and bloggers that share their secret recipes and expert tips across various websites. It is important that the blogs posted on your website are relevant to your business. It is also important that you post blogs and leave comments on other blogs that are relevant to your business.
Read: Improving Your Social Media Strategy
In the ever-changing world of marketing through social media, there will never be a lack of tips and advice for your business. However, if you wish to increase the online visibility of your website through social media sites, it is important to follow these basic steps. These steps are in a way foundational and they will help you to build a successful online presence for your business.
About the Author
Andrew Mathews is an enthusiast blogger and author of this post. He works with a team of SEO specialists to come up with some great ways of online marketing strategies.