People who operate catering companies should take a moment out of their day to read this post. It explains the best ways to save money while increasing profits in 2016. Of course, most of the advice on this page relates to the use of technology. However, we’ve also added a couple of real-world tips that could help you to reach the next level. As all business owners should know, saving money is the best way to refine any venture. So, you need to keep your eyes on your accounts and try some of these simple concepts.
Employ the services of a marketing agency
While you might think you would spend less when handing promotion in-house – you are wrong. In most instances, you should find a reputable online marketing company to manage the process. You will spend more initially, but you will make higher profits. So, the scales of balance will tip in your favour.
Build a mailing list for clients
Most catering companies will serve the same customers time and time again. So, it’s wise to create a mailing list to keep them all informed. You can send them information about new menus, deals and offers. It’s much cheaper than calling them all individually, and you can reach them in a matter of seconds.
Move to cheaper premises
Many company owners make the mistake of paying too much for their facilities. In most circumstances, there is no need for you to opt for a prime location. Just make sure you based your operation within twenty miles of a large city. That way, the travel times won’t hinder your progress.
Don’t throw broken equipment away
Believe it or not, you should save a fortune by using companies that specialise in commercial appliance repair. The last thing you need is to purchase new ovens and equipment the moment something goes wrong. There is always someone out there who could fix the product for a small fee.
Build your social media presence
Winning contracts as a catering firm are not the easiest thing in the world. That is because there is a lot of competition in the marketplace. However, most people use Facebook and other social media sites on a daily basis. If they notice that you have a significant following and many positive reviews, it could help to sway their decision. For that reason, you need to build your social media presence as much as possible. You could leave that job to your marketing agency, but it’s better to take the personal approach.
You should now have some excellent ideas for saving money during the next few months. Those concepts should also help you to increase profits at the same time. With a bit of luck, your company will go from strength to strength if you implement these suggestions. So, make sure you start working as soon as possible to turn things around. Any hesitation could mean you lose out to the competition. Nobody wants that to happen after you’ve worked so hard to get this far.