The Web Tools Every Business Should be Using

The Web Tools Every Business Should be Using

The internet is full of free and useful tools that are designed specifically to help improve business processes. You can’t afford not to take advantage of the best of them, so try these tools out today.

The Web Tools Every Business Should be Using
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Streamlined Customer Services

There are lots of cloud-based customer services companies that can help you streamline your services and improve on your response times. The best one out there are the moment is Zendesk. Customer services is a vital part of every modern business, so you need to get it right if you want your business to succeed in the long-term.

You might not know this, but the single biggest reason for customer dissatisfaction with businesses is poor customer services. People expect to be dealt with swiftly and effectively when they have a problem with your business. And if they’re not, they’ll head to one of your competitors next time.

Google Analytics

If you’re looking for a free website analytics system, there’s no better one than Google Analytics. It’s the best, and it’s free, so there’s no need to look elsewhere for your business’s analytics needs. If you don’t use an analytics service for your business, you need to start. The insight you’ll receive will be invaluable.

By using the service, you’ll discover how many people are going to your website, where they’re arriving at your website from and what your return visit statistics are like. It’ll also show you in what areas your website is performing badly and which web pages are your weakest. Using this data, you’ll then be able to make positive changes.

CO2 Monitoring Programs

Running a responsible business in the 21st century means being aware of the business’s carbon footprint and doing everything possible to reduce it. That means cutting down on paper and using renewable energy sources as much as you can. But you can’t cut down on CO2 until you know how much you’re using.

There are tools that can help you do that though. There’s a great app called CarbonTrack that allows businesses to see exactly how much CO2 they’re emitting. Then, once you know what you’re responsible for, you can start to look for ways to reduce your carbon footprint. If you manage to cut your emissions dramatically, it’s something your business will be able to brag about to pull in more customers.

Marketing Software

There are endless apps and online services that aim to help businesses improve their marketing operations. There’s no shortage, which means that there’s a lot to choose from. But all that choice can leave you unsure of where to turn. Firstly, think about what your business does and what it needs to do better.

If you feel like you need to connect with customers more directly, you might want to use a service like MailChimp. They specialize in email marketing campaigns. The software allows you to take advantage of existing email newsletter templates and tailor them to your own business’s needs.
Your life as a business owner will be made a lot easier with the help of these handy tools, so give them a try.