Marketing your business can be one aspect that can prove to be tricky and daunting in equal measure. Depending on what you need to market, whether it be one aspect of your business or the whole thing, here are some tips to make sure you have each corner covered.
Is Your Website The Best It Can Be?
Have you had a look at your website recently? Is it communicating your brand as best as it can? Or is it a couple of pictures on a white background, while the text is too small to read without some bifocal lenses? Giving your site a makeover can rejuvenate your brand. Think about what aspects of your site can do with changing, are the colours too strong? Are there any pictures that don’t tell the story you want to tell anymore? Is there too much text? Telling potential customers what you are about in simple terms is far stronger can chunks of text which nobody can be bothered to go through. Simplicity is key.
Be Accessible Across All Devices
Do you have a site that is friendly on smartphones and tablets? Trying to view a full desktop site on a small screen is incredibly difficult. Try it. Can’t find a desktop only site on your phone? That’s because the vast majority of sites are now mobile ready. Make sure your site is accessible on all platforms and devices, not just the computer in the corner of the upstairs office.
Collaborate With Others
There is no need to go it alone. Work with influencers in your field, like a blogger who can advertise your product on their blog. Working with more diverse ranges of talent can spread your brand much further and gain new audiences that you wouldn’t have thought were in your demographic.
Ensure You Get Customer Feedback
Have you heard the saying “the customer is always right”? There’s a reason that it is a cliche. Customer feedback sites have gained popularity due to how immediate feedback can be. While continuous feedback from customer to business can detract from the business in terms of its day to day practices, it does promote a healthy interaction between customer and brand.
You don’t have the time to investigate your customers? Market research agencies can do the work for you, by giving customers detailed questionnaires and give you detailed feedback on where you may be going wrong. Also you may be wanting to attract new customers, have you forgotten about your existing ones? Loyalty is something that will keep a customer returning, so reward that loyalty.
Try Different Platforms
Nowadays there are more ways to communicate your brand than you can shake a stick at. From the affordability of cameras to mobile app development, your communication can transcend countless boundaries. Have you thought about which ones you don’t use? You could make a blog, detailing your business behind the scenes, giving your company a face to the name.
Make an advert and put it online. Do a podcast, or online radio. Your imagination is the limit with this.
Don’t Play It Safe
Does playing it safe get you noticed? No guts, no glory! So be bold and try something new, something that separates you from your peers. And don’t be afraid to be weird, have fun! If you’re enjoying yourself, that will filter through. Smile and the world smiles with you.
Make Sure You Clarify Your Business Objectives
Sometimes your objectives are not where they should be, and as a result, going back to the strategies you made in the first instance can make you re-evaluate your business goals.
Get Offline Once In A While
While it is blatantly obvious that being online is where everything is now, have you thought about entering the concrete jungle and speaking to your customers face to face? Sandwich boards are still popular with local fast food chains. And what’s wrong with a good old fashioned poster that catches people’s attention? Try it, it’s how people had to do it in the past, and it worked out alright for them!
Marketing your business is not just a one-stop shop to give your product a face lift. It is an ongoing challenge, where you have the opportunity to be more creative with each campaign you embark on. Have you thought of every way to market your business? I very much doubt it. So take on board this advice and make sure you are well and truly covered.