Ebuzznet

Web Design and Blogging

  • HOME
  • SEO
  • TECH
    • ANDROID
  • BLOGGING
    • DEALS
    • REVIEWS
    • MAKE MONEY
  • WEB DESIGN
    • WORDPRESS
    • THEME
  • SOCIAL
    • FACEBOOK
    • TWITTER
    • LINKEDIN
  • BUSINESS
  • CONTACT

Marketing Your Business: Have You Covered All The Bases?

Home > Small Business > Marketing Your Business: Have You Covered All The Bases?

Marketing your business can be one aspect that can prove to be tricky and daunting in equal measure. Depending on what you need to market, whether it be one aspect of your business or the whole thing, here are some tips to make sure you have each corner covered.

Is Your Website The Best It Can Be?

Have you had a look at your website recently? Is it communicating your brand as best as it can? Or is it a couple of pictures on a white background, while the text is too small to read without some bifocal lenses? Giving your site a makeover can rejuvenate your brand. Think about what aspects of your site can do with changing, are the colours too strong? Are there any pictures that don’t tell the story you want to tell anymore? Is there too much text? Telling potential customers what you are about in simple terms is far stronger can chunks of text which nobody can be bothered to go through. Simplicity is key.

Be Accessible Across All Devices

Do you have a site that is friendly on smartphones and tablets? Trying to view a full desktop site on a small screen is incredibly difficult. Try it. Can’t find a desktop only site on your phone? That’s because the vast majority of sites are now mobile ready. Make sure your site is accessible on all platforms and devices, not just the computer in the corner of the upstairs office.

Collaborate With Others

There is no need to go it alone. Work with influencers in your field, like a blogger who can advertise your product on their blog. Working with more diverse ranges of talent can spread your brand much further and gain new audiences that you wouldn’t have thought were in your demographic.

Marketing Your Business: Have You Covered All The Bases?

Ensure You Get Customer Feedback

Have you heard the saying “the customer is always right”? There’s a reason that it is a cliche. Customer feedback sites have gained popularity due to how immediate feedback can be. While continuous feedback from customer to business can detract from the business in terms of its day to day practices, it does promote a healthy interaction between customer and brand.

You don’t have the time to investigate your customers? Market research agencies can do the work for you, by giving customers detailed questionnaires and give you detailed feedback on where you may be going wrong. Also you may be wanting to attract new customers, have you forgotten about your existing ones? Loyalty is something that will keep a customer returning, so reward that loyalty.

Try Different Platforms

Nowadays there are more ways to communicate your brand than you can shake a stick at. From the affordability of cameras to mobile app development, your communication can transcend countless boundaries. Have you thought about which ones you don’t use? You could make a blog, detailing your business behind the scenes, giving your company a face to the name.

Make an advert and put it online. Do a podcast, or online radio. Your imagination is the limit with this.

Don’t Play It Safe

Does playing it safe get you noticed? No guts, no glory! So be bold and try something new, something that separates you from your peers. And don’t be afraid to be weird, have fun! If you’re enjoying yourself, that will filter through. Smile and the world smiles with you.

Make Sure You Clarify Your Business Objectives

Sometimes your objectives are not where they should be, and as a result, going back to the strategies you made in the first instance can make you re-evaluate your business goals.

Get Offline Once In A While

While it is blatantly obvious that being online is where everything is now, have you thought about entering the concrete jungle and speaking to your customers face to face? Sandwich boards are still popular with local fast food chains. And what’s wrong with a good old fashioned poster that catches people’s attention? Try it, it’s how people had to do it in the past, and it worked out alright for them!

Marketing Your Business: Have You Covered All The Bases?Source: www.flickr.com

In Summary…

Marketing your business is not just a one-stop shop to give your product a face lift. It is an ongoing challenge, where you have the opportunity to be more creative with each campaign you embark on. Have you thought of every way to market your business? I very much doubt it. So take on board this advice and make sure you are well and truly covered.

Share
Twitter0
Facebook0
Google+0
LinkedIn0

Filed Under: Small Business Tagged With: business

About the Author

Tech and Small Business Blogger

How to Update TomTom Map


Update TomTom Map for Free

Where Are The Best Places To Write?

Social Media Boosts The Tourism Industry

4 Tips To Make Life As An Entrepreneur Easier

pCloud Review – The Worth-Checking Cloud Storage Provider

3 Reasons Why You Should Outsource Your Way To Success

Cisdem DuplicateFinder 3 for Mac Review

Why You Shouldn’t Handle SEO In-House

EaseUS Todo PCTrans Free 8.0 Review

Marketing Tips For Niche Businesses

Professional Developers Know How To Make Android Apps Like No One Else

Top 5 Best Sources to find Ideas for your Next Blog Post

3 Underrated Ways to Market Your Business

Key Tips To Protect Yourself Online

Helpful Advice When Building A Small Construction Business

Importance of Digital Advertising

Samsung Galaxy S3 Mini Is A Great Multitasking SmartPhone

Why You Need To Get Rid Of Your AdSense Now

The Top 9 Quick Tips To Improve Your Affiliate Marketing

What Type Of SEO Is Right For You?

Can You ‘Buy’ Your Way Into The SERPs? The Best Ways To Invest In SEO

Is Your Business Thriving Yet? How To Easily Promote It!

Common Domain Name Mistakes You Should Avoid

Must-Have Accessories For The Samsung Galaxy S4

3 Sources of Inspiration for your Business’ Blog Content

Top 10 Best Free Calendar Application for Android

5 Great Options For Taking Payments Online

2012 The Year Of The Penguin & Panda

10 Reasons to Make Video Conferencing Available to Your Workers

4 New Marketing Technologies And Strategies For 2013

Video Marketing: Create A YouTube Brand Channel

Recipe Manager App for iOS Devices

Recipe Manager App for iOS Devices/

Ebuzznet, All Rights Reserved Web Design and Blogging | Free Blog Setup | Write for Ebuzznet | About Us | Contact Us | Privacy Policy | Disclaimer