The overwhelming majority of websites will have a 404 page that appears when a visitor makes a request that was picked up by the websites served, but could not be found. These are incredibly common error pages and are usually a result of the customer clicking on a dead or broken link.
Websites have automatic 404 pages that will appear in these events, but they are bland, unhelpful and often confusing to those users who do not know what a 404 page is. By creating your own that reflects the company’s voice and brand, it’s possible to transform this page into a helpful source that engages with customers.
Creating a useful page
Ensuring that the customer doesn’t leave the website is the number one priority of those creating a new 404 page. Including the options to return home, alternative pages and a search bar are the most important things that will keep the visitor on the site.
Giving them options will ensure that they don’t leave to a competitor site. The 404 page can seem like a bother, but the business that clearly puts its customer’s needs first will keep the client happy and possibly even make money out of the interaction.
Using the brands voice
Humour works incredibly well on the internet as long as it reflects the brands voice and message. Including a joke and a funny picture will go far in ensuring that the customer does not become confused and can see that the appearance of the page is not an issue.
There are plenty of ways to transform a 404 page; making it helpful and keeping it light are some of the most important things to consider when creating the page.
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