Web Design: What You Need To Know

web design

web design

When you are living in the UK and considering launching a website, understanding the basics of web design can help with promoting a site of any kind whether you are looking to share content or services and products you have available. Becoming familiar with web design tricks and techniques can help you to appeal to a broader audience to help with maintaining a climbing visitor rate while also improving your online reputation and the amount of credibility your website has as well. Knowing the basics of web design is a way to attract new visitors while proving to your loyal followers that you are committed to providing the best products and services around.

Usability and Functionality

Having a functioning website will help you to attract new visitors while presenting an appealing way to navigate for those who are on your site searching for information and content. Usability is a major factor in running a successful website and allows users with different browsers and operating systems to utilize your website with ease and without lagging or loading errors. Navigation is another important feature that must be considered when you are designing a website for any reason in the UK.


Branding is important when launching any type of website whether you want to share products and services or if you are promoting content that represents a specific topic or industry. Including your brand’s logo colours and primary message is a way for you to instil branding on your website that will help your visitors to recognize the site each time they come back for more.

Utilizing graphics is also important if you want to have a website that is visually appealing to your visitors. However, it is important to streamline the graphics you choose to use to help with blending with your logo colours or the colours you want to keep using to represent your brand.

Understanding Your Audience

Knowing the audience you want to target is important to keep in mind when you are designing a site and any uk web design agency will tell you this. By understanding the target demographic you want to reach, you are more likely to create a layout that is appealing and useful for your visitors. Keeping the age group and gender in mind when you are creating a website layout is a way to ensure you are presenting the site in a manner which will receive positive reactions depending on the content you are producing or the merchandise you want to sell.

About the Author

Michael Wood loves digital and specialises in web design.  If you would like to read more of what Michael has written check out Web Design Dudes which Michael contributes to.