Search engine marketers often put all their emphasis on getting ranked high in the primary search results of Google. However, Google has many search filters that you may be overlooking that could help you to rank your site even higher than in general search. Google Images, Shopping and Maps are all possibilities.
Google News is one of the best filter for bloggers to focus on, as it puts the emphasis on article content and ranks the newest and most relevant information available. However, you can’t just publish your content and hope for the best. Here are a few things you can do to get listed on Google News and to start ranking your site higher through this search filter:
Blog on Newsworthy Topics
Google News is a news feed, after all, so in order to get listed, you will have to write about newsworthy topics. Follow what’s happening in the news and write in-depth analysis or add original reporting. Stay up-to-date on what’s happening in your community and write about it. Track national trends and write editorial responses. No matter the type of article you write, the key is to write it about what’s current and what’s newsworthy.
Write Regular Content
The news cycle on the web is 24 hours a day, 7 days a week. You won’t be able to write enough content to fill that cycle, but you should be writing regular content in order to keep your site up-to-date. For a site that hopes to be in Google’s news feed, you should be blogging every day. If that’s not possible, you should aim to publish at least 4 to 5 times per week.
There are two things that Google looks for in the authors of your blog: The first is that you have a team of writers and are not just writing the whole blog yourself, and the second is that you need to establish the authority of your authors by providing thorough information about them. You can establish your writers’ authority by including bio information on your about page, and you can establish the rel=author information for each of them.
Create a News Sitemap
You can’t expect Google to just crawl your site and get the information it needs. If you want to be listed on the news feed, you have to create a special news site map. You can do this yourself, or you can use a plugin like Google News Sitemap Generator to make the job simple. Creating and submitting this sitemap will allow you to get more of your pages indexed for the feed faster.
Submit Your Site
Once you have done everything you think you need to do to get your site listed on Google News, it’s time to submit it for review. There are many more guidelines that Google uses to evaluate your site, and you can find more information here. Information is also available on submitting video content and submitting for mobile devices.
Getting your site listed on Google News is a great way to increase your presence on the search giant and to drive more traffic to your site. However, in order to do so, you’ll need to follow these tips to get your site ready and in top shape to be accepted.
About the Author
Alexis Bonari writes for collegescholarships.org, an open database of college funding opportunities. Specific topics like nursing school grants are described in detail to provide multiple resources for students.