Let’s be honest; we’ve never been famed for our patience. Fast food has always been top of the agenda, and online shopping has been a favorite for a good few years. Nothing can beat a company which offers convenience.
And, that’s even more the case as e-commerce companies like Amazon secure their places in our hearts. If a new business wants a chance, they need to focus on their online presence. Customers simply don’t look to the long-winded methods of in-store shopping anymore.
But, while speed is the name of the game, there are other areas you need to focus on, such as security. Because, while some things have changed a lot, others are the same as ever. Customers won’t shop with a company they can’t trust. And, when operating online, there are a variety of security risks which could pose a problem. Hence, you need to make your online business as secure as possible. The question is, how do you achieve that without risking the speed which is so important?
Security checks which take no time
Security checks are an obvious way to protect customers, and seeing them in place is sure to relieve any worries. But, a modern customer isn’t going to sit around filling out a lengthy form, or waiting for approval. If that’s the case, you’ll soon find that they go elsewhere.
Instead, you need to put in place security checks which take no time at all. Security questions are always a good idea. This is a sure way to test customers without taking up time. You could ask for their responses every ten times they log in, just to be sure.
Another method many retailers are turning to is a backup device. By sending a passcode to a customer’s phone or email address, you can be sure they are who they say they are. Even better, once this is set up, it shouldn’t take any time at all.
Or, you could go all out and achieve convenience, security & trust in one single app to verify identity. Apps, such as Netverify, scan identification and use facial recognition for confirmation. These are about as secure as you can get, and your customers are sure to appreciate that. Even better, this method takes no time at all. Implementing this at checkout can go a long way towards putting customer’s minds at ease, and reducing card fraud.
Save details without compromising privacy
Many retailers provide ‘remember me’ tick boxes on sign-in. They can be real lifesavers. Who wants to enter their details each time? But, there are risks involved, perhaps not from your side, but for your customers. If someone got hold of their computer, they could access their account without worry. The good news is, verifications like those mentioned above can help prevent this in a significant way. But, you may want to take things even further.
One way to do that is to ensure customer’s log out. This is easier said than done, but putting a reminder before they can leave the page might be worthwhile. To be sure, you could also set it up so accounts are automatically logged out after being inactive for a set period. Steps like these go that bit further to secure your customer’s details.
hat information is as unreachable as possible. A leak could spell the end for your business. There are a few ways to do this. For one, make sure you’re not operating on a shared server. Many startups do this to save money, but that won’t do you any good if information gets out. Instead, invest in a dedicated server.
It’s also essential to invest in data encryption. This method transforms data into code, making it more difficult for hackers to access. If you haven’t considered this already, don’t hesitate to do your research and get started.
Upgrade when necessary
In keeping with speed, you’ll need to ensure your website is using the latest technology. When times change so fast, a top-of-the-range webpage one week is as slow as a snail the next. If you want to stay fast, you need to upgrade often.
The risk when it comes to security is that these upgrades may not be protected by your antivirus. As such, hackers can easily gain access. To ensure that doesn’t happen, make sure to upgrade your antivirus software on a regular basis. Doing this will also allow you to do regular scans on your site, ensuring nothing nasty can sneak in!
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