When you start blogging you will have to find people and bring them back to your site. There are many ways to do this, but one of the most rewarding ways is through search engine optimization. The reason it’s great is because you can sit back and relax knowing people will land on your site through places like Google. You don’t have to do as much ground work once you’re sitting at the top of the first page for a keyword.
Before you can go out and build all the backlinks you’ll need to achieve first-page rankings it’s a good idea to sort your own site out first. A lot of people don’t even take on-page SEO into consideration even though it doesn’t take long to do and it could drastically improve their results. You can do things the right way from now on because we’re going to look at some on-page SEO tactics you should be using.
It’s easy to forget about adding images because it might take you a long time to go looking for the right ones, but lots of people will find you on the search engines when your image pops up. You just need to remember to put your keyword inside the alt tag and it will make the search engines’ job a lot easier because they will know what you want to rank for.
Sort your title tags
You don’t want to stuff a keyword into the headline of your article because nobody will want to read it if it looks horrible, but that doesn’t mean to say you can’t put it inside the title tags. If you don’t have it in there you won’t get a boost in the rankings. It’s now time to go back and correct all the articles you’ve already published.
A fitting description
Some people say Google and the other search engines don’t take much notice of the meta description tag. That might be true, but you can’t leave it blank. If you don’t put anything in there the search engines will take the first few sentences of your article and show it in the search results. If it doesn’t explain what the article is about you won’t get as much people clicking through to read it.
Linking between posts
When you write an article and it relates to something else on your site you can link to it. There are a number of great reasons for doing this, but the most important one is that the search engine robots will be able to flow through your site much easier. It will also improve the reader experience and if they click through to another article on your site it will lower your bounce rate.
Google author tag
You definitely need to set up your Google author tag because they will be able to tell an article is yours when it’s published. It means you’ll get credit for writing it and that is very important because it stops other people from stealing it then benefiting from your work. Your photo will also show next to your listing in the search results and it will entice more people to click on your link.
About the Author
Ben Kirsten is an independent SEO and is very good at what he does. Many a times, he encounters people trying too hard to get a higher rank on Google and missing out on the essentials. His advice to such people is to delete unnatural links which can seriously affect the search results.