If you’re working with a digital marketing agency, you’ve probably already learned about the importance of an email subscription list. For many companies, email lists serve as valuable sources of qualified, interested leads. That’s why it’s so important to focus on building your list and adding new subscribers each month. Check out a few of the most effective ways for a digital agency to attract interested subscribers to your list.
1. Make It Easy to Subscribe
Your subscription form should be simple and easy to complete. Don’t bog customers down by asking too many irrelevant questions. While you might be eager to get as much information as possible, you’ll miss out on interested users who don’t want to give their personal details. Generally, you shouldn’t ask for much more than the customer’s first name and email address. Short and sweet subscription forms get more responses than lengthy questionnaires.
2. More Importantly, Make It Easy to Unsubscribe
This tip might seem counterintuitive, but it’s extremely important to make it easy for users to unsubscribe from your list at any time. Many inboxes are inundated each day with advertisements and marketing messages from subscriptions, so users are sometimes reluctant to sign up for another list. By making it clear right away that users can easily unsubscribe at any time, people will be more willing to take a chance on your list. It’s also a great idea to let people know how frequently they will hear from you.
3. Offer an Incentive
Attract customers the old-fashioned way by giving them a gift or an incentive for signing up to receive your emails. While some people don’t want to sign up for another subscription, they’ll be willing to deal with the inconvenience of receiving additional emails in exchange for a free ebook, list of industry tips or sample of your product. If you don’t have the means to offer a free gift to every new subscriber, consider running a contest that people can enter by signing up for your list.
4. Place Your Sign-Up List in the Right Places
Of course, getting new subscriptions also depends heavily on the placement of your sign-up form. Your email subscription form should be easy to see, non-intrusive and preferably placed in several key spots on your website. Your web agency can help you test the most effective places to advertise your email list, but it’s usually a good idea to include a sign-up form near the top of the page, on a sidebar or footer and at the bottom of each blog post. You can also add live chat option, phone call option and other to directly interact and engage with your website visitor or you can rely on Internet lead response management provider such as Speak2Leads.
5. Leverage Your Social Influence
Use your social influence to attract new users and to let people know that they can trust you. If you already have a substantial following on your email list or through a social media network, tell potential subscribers exactly how many satisfied customers you’ve already gained. You can also add a testimonial to the subscription form so that interested users can find out why other customers love your business.
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