Email Marketing Tips
It’s great to have an email list that continues to grow. While some people get frustrated that they’re not racking up subscribers fast enough, slow but steady growth is usually a sign that the quality of their signups is remaining high.
As with most online metrics, quality is definitely more important than quantity. Instead of just racking up a list with a large number of subscribers, you want people who are the most likely to purchase from you. If you focus on building that type of list, as well as engaging with it, you’ll see exactly why so many businesses rave about what a powerful sales tool email marketing is when done correctly.
Since you’re probably wondering exactly what you should do to engage with your list, let’s look at several tips that will help answer your question:
Get on the Right Track from the Very Beginning
Offering people something of value in exchange for signing up to your email list is a great strategy. However, there are two things to keep in mind about this approach. The first is to make sure that whatever you offer is relevant to your business. If it’s not, your list is going to be diluted by people who simply wanted the freebie and don’t have any real interest in your business. By making what you give away relevant, even if people don’t initially have an interest in buying from you, the fact that they’re interested in your industry increases the likelihood that they’ll eventually make a purchase.
The other thing to keep in mind is that next to or under your signup box, you’ll want to give people an idea of what to expect from the list. Whether you typically send a daily email or just once a week, letting people know in advance how often they can expect to hear from you will prevent them from getting frustrated by your communication frequency.
Review and Adjust
One of the great things about email marketing is it provides you with easy access to lots of very useful data. Because you can literally see how well people are responding to an email right after you send it out, you can analyze performance trends and adjust future emails accordingly.
Set Up Life cycle Emails
If you want to tell all your subscribers about a special offer, you want them all to hear about it at the same time. But with many of your emails, what you want to send someone who just signed up for your list may not be the same as the next email you want to send to a subscriber who’s been on your list for months.
Fortunately, you can solve this dilemma through the use of life-cycle emails. By taking every new subscriber through the same set of emails, you can bring new subscribers up to speed while ensuring that subscribers who have been around for longer remain engaged.
About the Author
Craig Klein is the CEO of online sales CRM company Sales Nexus. Follow Craig on Twitter and Google+ to learn more.
Ioan Draniciar says
Great tips. I think what market needs the most right now is a list management course. Lots of list builders would be interested in purchasing such a course. Just a hint…
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