It is fair to say that almost every social media platform is an essential part of advertising. But, like most things in life, some are better than others. Of course, you know how important Facebook and Twitter are because they are the kings. And, if you are a regular reader, you will have read the last article on the benefits of Instagram. So, now it is time to move onto YouTube.
Lately, YouTube is not as popular as it was once, or as it should be. The benefits, especially for small and medium-sized firms, are massive.
- A Big Platform
As social media sites go, not many can compete with YouTube’s size. In fact, in the western world, only Facebook can boast as many unique and active users each month. Over the course of 30 days, YouTube can play host anywhere up to one billion users, which is ridiculous. To give perspective, Google released a video showing they have the third largest population if they were a country. With that amount of people going in and out every month, you cannot afford to waste the opportunity.
- It Is Shareable
And, when you do start to exploit YouTube’s traffic, you can go viral. Why? You can go viral because all the content on the site is shareable. Before you know it, your video could start to traverse the Internet from America to Timbuktu. For obvious reasons, this is a huge opportunity for any business, regardless of their size, to create a buzz around their name. And, that inevitably leads to more brand awareness, more traffic, and more sales. The result is that you start to see success all from one small, free video. That is the power of social media marketing with YouTube.
- Promotes Trust
The problem most businesses have with marketing is trust. No one can be sure that the people they are dealing with are legitimate, and that inhibits their desire to spend. It is even worse for small companies because you have no reputation to convince consumers that you are genuine. YouTube, though, negates this by putting a name to a face. As you are using video marketing, you can introduce yourself, your team and your business to the world. Through YouTube, you can build trust with a small introductory video that encourages people to buy more.
- Understand Pros And Cons
Marketing is hard to figure out from time to time. When you put something out into the world, you can’t get feedback without asking people what they thought. And, you can’t be sure that they saw the ad, which makes it, even more, difficult. But, YouTube uses analytic software that allows you to track the progress of your marketing strategy. With the information it provides, you can tweak or totally revolutionize your plan to make it more effective.
If you don’t use it already, now is the time to embrace YouTube. Don’t be stupid – don’t miss out.