The life of an internet marketer is really tough, isn’t it? He or she has to set up a website, promote it, enrich it with a lot of informative content and do anything and everything he/she can in order to make the site a big success! Wait, it is not over — we missed an important part — Website Analysis. Yeah, if you want to have a persistent growth in case of your website and its reputation, you should keep an eye on various SEO aspects of the site, including Google Page Rank, Page Authority etc.
All these aspects will be equally important when it comes to publishing guest posts in your site as well as when you have a plan to sell your website. In this post, however, we have come up with a list of 5 best website analysis tools, and we are sure that these tools will help every internet marketer out there, to analyze, learn and develop! Some tools in the following tools are exclusively made for analyzing particular aspects when some will help you find multiple aspects at once.
SimilarWeb is a widely popular internet marketers’ choice for website traffic analysis! Obviously, analyzing your own traffic and competitors’ traffic sources is important when it comes to internet marketing and SimilarWeb will do that job quite neatly, given its easy-to-use interface and the minimalistic representation of data, through maps, diagrams, graphs and a lot of other aspects. Apart from who and when visited the website, SimilarWeb can provide you details such as referrals, social media interaction, audience interests, display, search aspects etc. Although a pro version has been made available, SimilarWeb is free to use.
You might be familiar with the name if you have been active in the world of link marketing and promotion! It’s a nice tool you can get when you give important to link analysis. Once you input the site address you want to analyze, it will give you a variety of information, including Ahrefs domain rank, number of backlinks, number of referring domains & top anchors that link to the website. Altogether, Ahrefs will be a complete tool when you want to explore ‘links’ part of any website in web.
Moz is a widely used website analysis solution that can provide you almost every SEO aspect of a website, when you have input the address. Range of information you can track using Moz include ranking, links, social reputation, brand growth, content, analysis of traffic and lots more. Along with these, you can keep an eye on website errors, missed conversions and SEO opportunities you can improve. Moz is a premium service, by the way, but there is a free trial!
KISSmetrics does not work when you input a mere URL but the service wants you to insert a particular snippet in the code of your website. Although SEO aspects can be analyzed using the tool, main function of KISSmetrics is to keep a consistent eye on audience of your website as well as other aspects. It has a lot of features to enhance the marketing efforts you take.
SEOPoints is an easy-to-use, one-stop solution to grab details about a website. More importantly, rather than giving you a hell lot of information, which often makes you confused, SEOPoints helps you have a compact idea about a site such as page rank, page speed, page authority, domain authority, social shares, Alexa rank etc. And, yes, SEOPoints is using many providers like Google, Alexa and Moz to bring information to you! So, altogether, it’s a noteworthy tool.
Well, which tools are you using to analyze your website and its Search Engine Optimization aspects? We are eager to know your opinion through comments.
Abhijith is a content writer at beebom.com, a tech blog that endeavors to bring latest news, tips & reports on what is trending in the world of technology.