As you know, most companies can’t survive online without excellent SEO. If it feels as though you are fighting a never-ending battle with the search engine, welcome to the sector. To excel at this aspect of marketing, you need to know how the system works.
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That means that you need to learn as much as possible about Google ranking. In the process, you must also avoid making some of the common mistakes people tend to make. Here are some surprising things you don’t know about SEO.
Quality writing is crucial in SEO
For a long time, people tended to favor quantity when it came to writing. They thought that the more blogs and content they had online, the better their ranking position would be. That’s fine, except for the fact that Google punished people who have duplicate content. If you don’t have quality writing online, you will slide down the ranks. That is the opposite of what you want, and so you need to work hard to avoid it. The best thing you can do is ensure that all the content you use is accurate and to a high standard.
Over 90% of users search using Google
Sure, sometimes people type in the exact web address that they want to visit. Most of the time, though, people search for what they want once they have opened their browser. Of all the search engines, Google is by far the most popular. You need to tailor your optimization strategy to suit whatever it is that Google needs from you. If you keep that in mind, you should be a success.
People don’t tend to go through the pages
After people have searched, they will click on the first five or six links that they find. Research suggests that if none of these links match their original search, they will search again. If you thought that people sat there clicking through all the Google pages, you were wrong. That means that if you are not at the top of a search, nobody will visit your website. That is why it is so vital that you have an excellent SEO campaign.
There are niche agencies that can help your business
If your company serves a unique demographic, you should work with an SEO company who understands the audience. That way, you can make sure that you get quality writing from the agency. You might not realize this, but there are specialist SEO services for plastic surgeons. In fact, there are expert agencies for almost every field out there. No matter what your business is, you ought to make sure that you have a dedicated agency working on your behalf.
You have to keep up with Google developments
Now and then, Google will change the rules or bring out a brand new algorithm that works for them. If you don’t stay up to date with these new developments, you will fall behind the crowd. Having bad SEO is worse than having no SEO at all because it can ruin your chances of ranking anywhere near the top of a search. You need to make sure that you stay up to date so that you don’t mess up your chances of having a strong online presence. Read news about the sector so that you understand everything and know about changes as they happen.
You need to work to improve your SEO strategy continually. If you take your eyes off the prize, you could lose everything. In fact, you need to work on this aspect of your business every day. Only then, can you be sure it will work.