Back in the day, when shops were only made from bricks and mortar, it was common practice to change things up to encourage more sales. Of course, this same tactic can be applied to eCommerce too, read on to find out more.
Make sure your visuals deliver
The way that your eCommerce site looks has a vital impact on how successful it is. With that in mind, taking some time to consider the design, layout, colors, and fonts you use is a very good idea.
Of course, some business owners choose to have their store built from scratch for them, with a specific demographic in mind. However, good results can still be had by using a drag and drop builder, as long as each feature is carefully considered and matched to the profiles of the customers you hope to serve.
Additionally, the photographic, video and other visual mediums you choose to use in your eCommerce store can make a massive difference to how successful it is. To that end always choose high quality still images, and illustrations. Also where possible add video to help boost engagement and provide demonstrates of how your product can be used in real life.
Focus on user experience
Another important way you can improve your eCommerce store is to put your customer’s experience first. This means making sure that their journey on your site is a smooth one from start to finish.
Of course, there are many tactics you can use to facilitate this, and one of the most important is to make sure that your site loads as fast as possible, and isn’t affected by problems that cause downtime.
The good news is that with the right web host for your eCommerce store you can achieve both these things. Indeed, by choosing a host that works with your platform specifically, like the one at https://nestify.io/woocommerce-hosting/ does with Woocommerce you can ensure you optimize all sorts of things from security, to loading time. Thereby offering the best experience to your customers possible.
Follow up with customers that haven’t made a purchase
One of the biggest benefits of selling online is all the tracking data that is available to your business. Some of the most useful of these are the items that customers have put into their carts but not followed through and purchased. This is because you can collect this data and then send it to the customer, making it very easy and simple for them to pick up where they left off.
Of course, there are a few provisos that you need to remember here. The first is that emails to potential customers following up on abandoned carts need to be friendly and light in tone like the one you will find at https://blog.hubspot.com/marketing/abandoned-cart-email. No one wants to feel as if they are being held hostage concerning their purchase!
Additionally, collecting, analyzing and packing all this data into emails for your customers can be time-consuming. Therefore it’s best to use an automated process that does this for you, thereby minimizing effort while maximizing return.