When you run a small business, you’re inevitably going to be selling something to the general public. This could be pretty much anything – ranging from products to services and experiences – and the more you sell, the more profitable your business will be! The good news is that excelling in small business could be easier than ever. In the age of E-commerce, it’s easy to set up and reach a global audience. The bad news is that, because of this ease, the market is more saturated than ever and you’re going to find yourself up against a whole lot of competition, no matter what you’re selling. The key to excelling against your competition is to set up a good marketing campaign.
Now, marketing campaigns can entail all sorts of promotional activities. Many small businesses engage in similar exercises. You can set up a blog, collaborate with social media influencers, create a mailing list and send out comms to anyone who signs up…But, as you can imagine, it’s pretty difficult to stand out from the crowd, as many of your competitors will be trying out similar campaigns. This is why you need to come up with something different and this is also where push notifications can come to the rescue.
Push notifications are essentially a form of pop-up that allow you to engage with your audience even when they’re not on your website or engaging with an email or other materials that you have sent directly out to them. You can learn more about this through The Power of eLearning Industry’s Push Notifications Infographic 2019 Edition below!
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