SEO refers to the Search Engine Optimization is the process where you can affect the visibility of your website page in the search engine’s search results. In general, the page appears at the top most of the search results leads to more traffic to your website. SEO can be for different type of searches like video search, image search, academic search, and local search.
SEO can also be referred as Internet marketing strategy, knowing about the people what they are searching for, knowing about the keywords and actual terms and which search engine they are opting for gathering information. Optimizing the website can be in any ways like adding content, HTML codes or removing the barriers of your page getting crawled or indexed by the search engines. You can also promote your website to increase backlinks is also another SEO tactic.
Over here you can find the ways to optimize your website. You can find the do’s and don’ts to optimize your website. We have discussed about the full Google SEO guide as Google is used worldwide among any other search engines. But, this Google SEO Guide doesn’t give any help or information about increasing the page rank but the simple basic procedure to rank your page in higher position of Google’s search engine results.
Under Google SEO basics you can follow the procedure of adding unique titles and the meta tags.
Under Google’s Improving Site Structure you can follow the procedure for improving the structure of URLs and to modify the page so that it can be easily navigated.
3. Google’s Optimizing Content
Under Google’s Optimizing Content you can follow the procedure of adding unique content, proper use of header tags, anchor text, and optimizing the images.
- Create Unique Content
- Adding anchor text
- Proper use of header tags
- Optimizing the images
4. Google’s Way on Dealing with Crawlers
Under this you can find the way on dealing with crawlers like using robots.txt and adding nofollow links.
- Using robots.txt
- Adding nofollow links
5. Google’s SEO for Mobiles
Under SEO for mobiles you can notify Google of mobile sites and also you can guide mobile users.
- Notify Google about mobile sites
- Guiding mobile users
6. Google’s Promotions and Tools
Under these you can follow the way of promoting the website and using webmaster tools to analyze your website.
- Promote your website in Google’s way
- Use webmaster tools to keep track of traffic