When it comes to starting a stock trading company, you may imagine offices filled with men in suits. We’re talking Leonardo Dicaprio grandstanding up front, and everyone banging on their desks as the numbers rise. You may even imagine ringing phones and the continual buzz of sales passing through your office.
In reality, though, stocks, like anything, have gone to the tech side. Wallstreet is still out there, and there are still firms which accept calls. But, the call center model isn’t the way forward for new kids on the block anymore. Instead, you’d be better considering the online capabilities of your trading company.
Lucky for you, getting web design right here is much the same as any other field. The basic pointers remain the same, no matter what your industry. To prove it, we’re going to look at how you can make those essentials relevant to your company.
A simple layout
A simple layout is first on any web design list. No one likes a messy site with buttons galore. As well as slowing loading times, that would be overwhelming for any visitor. And, while excitement is the name of the trading game, you still need to bear a minimalist design in mind. After all, taking trading online makes it accessible for all. If you overload your site with content, though, you’ll lose half those customers before they start. Instead, keep that all-inclusive vibe by ensuring things are easy to understand.
Informative articles
Speaking of keeping things easy to understand, you should include informative articles on your page. Stocks are complicated things for outsiders. When using a call center, customers can rest easy that a stockbroker is there to guide the way. When it comes to trading online, there’s no such guidance. At least, there won’t be if you don’t develop informative articles on your page. As an example, read through articles like this one about starting out in CFD trading by CMC Markets. The language is accessible and straightforward, even for someone who’s never traded that way before. And, that’s what you need to recreate on your website. As well as adding a personal touch, this will give your readership the confidence they need to get trading.
A responsive design
Responsive design is another thing we hear a lot about in the business web world. And, it’s another thing you need to get your head around. In simple terms, this means developing a website which responds to the device it’s viewed on. That means the layout will look professional on both mobile and laptop. And, that’s crucial for you, given that 30-40% of clients are now thought to trade on mobile. By providing a format which works on mobile too, you also stand to sell far more stock than you would otherwise. After all, your clients will be able to make use of your services no matter where they are. That means they’ll never miss a rise in stock values. And, that means more money in your pockets.
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